shawn smith creative / ACD art director

SHAZAM Wire frame

SHAZAM, Content from Cub Cadet Test Drive Challenge Spot

Shazam is a mobile app that enables consumers to use their smartphones to identify music on the radio, and “unlock” additional content. Audio-tagging allows Shazam to listen to and identify any song, linking users to lyrics, concert dates, iTunes to purchase the song, or Facebook to share with friends.

SHAZAM, Song Tagging Mobil Ads

SHAZAM, Song Tagging Take Over

Test Drive Challenge Facebook “GET MOTIVATED” contest.

A simple FB app lets you make your own motivational posters. You can choose from one of Cub Cadet’s messages and photos, or you can write and upload your own. You can post your creation to your wall, inviting the interest and involvement of your network of friends.

Cub selects the best posters for a weekly prize, and the top ten finalists are posted on Cub’s wall. The motivational poster that gets the most “likes” gets the Outdoor Motivational Cub Gear Package.

Test Drive Challenge Facebook “PICTURE YOURSELF ON A CUB CADET” Contest.

Cub Cadet is challenging you to picture yourself on a Cub Cadet. A simple FB app lets you choose from 1 of 4 photographs — and “picture yourself” on top of the most innovative riders out there, using easy tools to resize and position your face on the photo.

You can customize your photo with different backgrounds, famous locations (White House lawn, Niagara Falls, Mt. Rushmore, Easter Island, etc.) or enter your address and see yourself on your own front lawn with Google Street View. You can even add captions and speech balloons. Just for participating, you’re entered in a drawing to win weekly prizes — and one grand prize winner gets the Cub Gear prize package.

Extra weekly prize entries for those who use our automated post to their Facebook or Twitter status: “I pictured myself on a Cub Cadet and entered to win Cub Gear. Check me out and make your own: link.”

Cub selects and posts the 10 finalists pictures to our wall, and the one that gets the most ‘likes’ wins the grand prize Cub
Gear package.