shawn smith creative / ACD art director

Shop Rags were placed on motorcycle seats at bike nights to promote the idea.

Shop Rags were placed on motorcycle seats at bike nights to promote the idea.

Shop Rags were placed on motorcycle seats at bike nights to promote the idea.

Dry Erase Board were placed in biker-bar bathrooms. Patrons were encouraged to draw their dream bike and text the picture to Neil. They then received an auto response to give Neil a call to help them start their build.

A carburetor image was printed onto a magnet backing and cut into puzzle-like pieces. Users were challenged to put the carburetor together – not an easy task even though it was magnetic.